Lara Wasserlein
Founder & President
Lara Wasserlein is the founder and president of the Crown Up Foundation, where her greatest passion is helping women discover the strength, beauty, and purpose that already exists within them. She believes that when women support one another instead of competing, incredible things happen. Through Crown Up, Lara is creating a welcoming community where women from every background can connect, encourage one another, build meaningful friendships, and confidently step into their true potential.
Known professionally as Viva Wonder Woman, Lara is an award winning costume designer, professional cosplayer, motivational speaker, published author, nonprofit founder, and occasional mermaid whose motto is, "Everything is Better in Costume!" She has designed and sold thousands of costumes in more than 14 countries while maintaining a perfect 5 star rating across more than 4,000 reviews. Lara has modeled for official DC Comics and Warner Bros. artwork, has her own collectible Pop! figure, and now specializes in creating elaborate medieval and Renaissance gowns.
Above all, Lara believes confidence grows through connection. Whether she's creating a costume, hosting an event, or bringing women together, her mission is to remind every woman that she is worthy of wearing her own crown.
William Wasserlein
Vice President, Secretary/Treasurer & Registered Agent
📊Photo unavailable — he's somewhere behind a spreadsheet.
William Wasserlein proudly serves as Vice President, Secretary/Treasurer, and Registered Agent for the Crown Up Foundation. Working behind the scenes, he helps keep the organization running smoothly by managing operations, supporting events, and making sure Lara's many ideas become reality.
A husband, father, and grandfather to the cutest kids on the planet, William believes in the Foundation's mission of building confidence, strengthening communities, and helping others recognize their worth. He is honored to support the work of Crown Up and the lives it continues to impact.
Liam Wasserlein
Board Member & Director of Community Engagement
Liam Wasserlein serves as the Crown Up Foundation's Director of Community Engagement, helping build relationships and create opportunities for people to connect through service and community events.
He is currently a student at Utah Valley University, where he is studying Literature and Outdoor Recreation. An avid climber, Liam has spent years enjoying bouldering and rock climbing and previously instructed youth climbing groups, teaching climbers of all skill levels the fundamentals of climbing techniques, safety, and confidence on the wall.
When he isn't outdoors, Liam enjoys spending time with his family and is the proud uncle to his nieces and nephews. He also claims the title of favorite uncle (but don't ask the other uncles about that!).
